In my other life, as a health coach helping people gain a healthier relationship with food while losing weight happily and healthfully, I have recently made a pretty major business decision. It is one of those shifts that is like jumping off of a cliff. It feels like there’s no going back. Like you’ve got to be all in–100% committed–or the scene will look like one from the coyote and roadrunner cartoon.
The thing is, I wasn’t getting anywhere with what I was doing. I was doing everything the marketing people told me to. I was authentic, passionate, and unique. I had an elevator speech. I regularly shared my story with soul-baring honesty. I walked my talk and am a product of the plan I was trying to sell. All I heard were crickets. Could it be that I wasn’t clear about what I was selling? Essentially I was selling myself on the internet. I mean, that’s pretty vague.
Authenticity is one of my core values, so my business plan reflects that. As a result, it is both rigid and fluid, and that might come off as wishy-washy. My compass is my internal barometer, which sometimes causes me to float in circles. I needed a solid plan, but first I had to figure out what was wrong with the other one. Continue reading “On introspection and choosing another path”